Sound Design & Sonic Branding 2018-01-12T13:20:45+00:00

Sound Design & Sonic Branding

Sound Design

Give your storytelling a significant boost
with Sound Design

Sound Design is defined as the process of recording, obtaining, generating and/or manipulating audio sounds. Some examples include: the eerie scream in the movie Alien; the sound of weapons in sci-fi shows. Sound design is the sonic ambiance, sonic textures of being in a dry desert, underwater, in a dark scary place, outside in a thunderstorm; the only limit is the imagination. While moving pictures can create a visual world, sound design creates the sounds of those worlds, helping draw the receiver deeper into the story.

Sound design is vital in achieving the best storytelling process possible, bringing the audience directly into the story for an unforgettable experience.

samples and examples coming soon

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sound design & sonic branding tool

MOTU’s MX4: one of the many tools Dave uses for sound design and sonic branding

Sonic Branding

a.k.a. Sound Branding, Sound Logo,
Audio Branding, Sonic Identity

Sonic Branding– also known as a Sound Logo — is the strategy, development and deployment of a brand’s unique ownable audio sound(s). It provides your identity by providing a clear and consistent sound (sonic) identity that is easily identifiable by your target audience.

Adweek defines it as,

“The process of ‘distilling a multimillion dollar brand into a few seconds of sound’ can be long and challenging, but it pays off–sonic branding signatures can be more recognizable than company logos or spokespeople.”

While it’s still a fairly new concept, a short distinctive melody or other sequence of sound can give your messaging significant impact.

Check out these examples of Sonic Branding:

HBO show opener

NBC network id

Intel sound logo

Related work from portfolio

2017-12-24T18:40:19+00:00

This Wild Vitality

A short film interpretation of the ancient story from Genesis. Life’s meaning is often found in the struggle. The mytho-poetic story of Jacob wrestling with the angel is an archetype. Here’s what the author has to say:

“Life finds its meaning in the struggle. I have always loved the iconic, mythic story from the Hebrew Bible of Jacob wrestling with the angel. This interpretation, I hope, will resonate with those who identify with this archetype of one struggling in the long, dark night of the soul.”

Text written and narrated by: David W. Burt. Copyright © 2012 David W. Burt. All rights reserved.
Soundtrack music and sound design by Dave Merkel. Copyright © 2017 Dave Merkel. All rights reserved.

Listen to the audio only:

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